27 Cruise Statistics for 2025: Market, Safety, & Trends

Cruise statistics may seem abstract, but they’re more than dry numbers. They reflect real trends, patterns, and insights that shape the industry and cruising experience. Equipping yourself with data makes it easier to strategize your next cruise, since you’ll be up to date on trends, seasonality, and important safety concerns before even stepping foot on board. 

For example, for those planning a retirement trip, it may be helpful to know that the average age of a cruiser is 46, according to the 2024 State of the Cruise Industry Report. This type of information gives you a better understanding of the demographics you’ll encounter and what to expect on board. 

Emergency Assistance Plus® (EA+®) considers cruise industry statistics when curating travel protection plans, ensuring members enjoy protection that reflects the actual realities of cruising. From safety indexes to cruise fleet facts, statistical data is paired with travel support to bring you one step closer to a smooth experience onboard. 

Cruise statistics overview 

The cruising industry is one of the most data-driven tourist activities, and it’s booming with growth as more people flock to ports for an escape at sea. Statistics let potential cruisers peer into what to expect, and many rely on these factors to plan their trip: 

• Ship size and fleet capacity: While some cruisers prefer large, resort-style ships with plenty of energy and action onboard, others prefer smaller vessels that are intimate and destination-focused. Researching various ship sizes can help you find the right fit for your personal travel style. 
• Seasonal demand: While seasonality varies from location to location, one thing is universally true—there is a high, low, and shoulder season in every region. Cruise statistics can help you travel during the season of your choice. 
• Passenger demographics: Certain ships cater to specific types of cruisers, including families, singles, adventure travelers, and senior travelers. Reviewing statistics can help you choose a cruise line that hosts like-minded shipmates and relevant activities.
• Popular destinations: If your heart is set on a trip to one of the top cruise destinations, such as the Mediterranean or Alaska, understanding demand can help determine pricing and availability. 
• Safety metrics: Cruises are about fun, not crisis—research safety statistics such as sanitation standards, weather patterns, and onboard medical facilities in advance. Consider a travel membership program, such as Emergency Assistance Plus, to protect yourself from unpredictable risks. 

Considering these cruise market trends and statistics clarifies the onboard experience, making it easier to choose the most relevant option.

Cruise market share

Cruise lines with the highest market share have substantial revenue, which allows them to expand their fleets, services, and add new amenities. Cruisers can follow the performance of revenue trends to determine which cruise lines reinvest in and improve their guest experience.  

• Growth and revenue in the cruising industry: The cruising industry pulled in an estimated in 2025, a 7.7% increase over the previous year, indicating that people are more readily investing in their cruise trips than previously.
• Cruise passenger numbers: 33.7 million cruisers took to the seas this year, with 4.9% more cruisers boarding than in 2024. 
• Top revenue cruise lines: According to Business Insider, Carnival holds 36% of the revenue share in 2025. Royal Caribbean holds 24.8% of the total revenue, and Norwegian takes third place with a 14.1% revenue share.
• Top revenue records: Carnival Cruise’s revenue share hit an all-time high in 2024, with $25 billion in total revenue. 

Cruise ship safety statistics

Cruising is a generally safe form of travel, with extensive safety protocols in place. So it’s rare to have incidents, but not unheard of. Cruise ship safety statistics provide insight into potential risks that may necessitate medical evacuation or logistical support from a trusted travel membership program, such as Emergency Assistance Plus.

• Man overboard cases: According to CLIA’s 2024 State of the Cruise Industry Report, 19 individuals reportedly fell overboard in 2024.
• Criminal incidents: In the first three months of 2025, there were 48 criminal cases reported on a cruise ship. Most cases were sexual assaults, while others were theft and violent assault issues.
• Outbreaks and disease: Norovirus is a predominant source of illness aboard cruise ships, with over 90% of outbreaks caused by the pathogen, according to the CDC. Between 2006 and 2019, there were approximately 12 norovirus outbreaks per year. 
• Lost ships: 26 ships were lost at sea in 2024, nearly half as many as in 2022, signifying an improvement over time. Overall, lost fleets are an extremely rare occurrence.
• Cruise ship sinking statistics: Sinking cruise ships are scarce, with approximately 24 large ships having sunk over the past 100 years. Most incidents occurred in the first half of the century, reflecting improved safety standards onboard. 

Cruise ship illness statistics

The CDC closely monitors cruise ship outbreaks through the Vessel Sanitation Program (VSP) to ensure that fleets meet rigorous public health standards. If more than 3% of passengers on a ship exhibit symptoms of acute gastroenteritis, such as diarrhea or vomiting, the program publishes data to provide travelers with a clear view of the risk. 

A travel membership program like EA+ can assist ill cruisers once a ship docks at a port by providing a transfer to the nearest medical facility for immediate treatment. Their professional team can also arrange any logistics to minimize the stress of an interrupted cruise itinerary, from providing translation services to arranging emergency travel. 

Cruise ship crime statistics

Despite the cruising industry’s overall safe reputation, accidents and crimes on board do occasionally occur. The U.S. Department of Transportation maintains diligent records of cruise line incidents, which are made publicly available. This aligns with the Cruise Vessel Security and Safety Act (CVSSA), designed to provide more transparency for travelers.

In the first quarter of 2025, Carnival reported 12 crimes to the FBI under mandatory reporting rules, marking the highest number of incidents reported by a specific cruise line this year. Royal Caribbean reported nine incidents in the same period. Carnival also reported 13 sexual assault cases in 2024, the highest amount on any major cruise line. 

Cruise ship fleet and capacity statistics

A collection of ships within a specific cruising brand is known as a fleet. Fleets range from a small handful of ships to hundreds of diverse cruising vessels. Most fleets offer a variety of ships, with some catering towards adventure and family fun, while others focus on luxurious amenities. 

Knowing fleet and capacity statistics, such as the average number of passengers on a cruise ship or the variety of ships a given cruise line operates, will help you understand what to expect before booking. Here are a few important metrics to consider: 

• In 2025, there are 370 cruise ships in operation, with a total passenger capacity of 704,200.
• 15 new cruise ships launched between 2024 and 2025, expanding the total worldwide passenger capacity by 38,629. 
• An average, mid-sized cruise ship carries approximately 3,000 passengers. 
• Cruise passenger capacity is predicted to grow by 6.5% by the end of 2025.
• Passenger capacity is expected to rise by 10% by 2028.
• By the end of 2033, passenger capacity is projected to grow to approximately 44 million. 

Cruise passenger demographics

Cruises offer a wide array of destinations, activities, and amenities, ensuring a line suited to every type of traveler. Different cruise lines cater to unique audiences. Some options are more affordable and family-friendly, and others boast luxurious ships geared towards high-net-worth cruisers. 

• The average age of a cruiser is 46.
• Two generations dominate the cruising world. 24% of cruisers are baby boomers, while 24% are Generation X passengers. 
• In 2025, 75% of previous millennial cruisers reported they would book again. 
• The number of first-time cruisers grew by 12% in the past years.
• Accessible cruise excursions are gaining popularity, with 45% of cruisers selecting tours that are designed for all ability levels. 
• 82% of previous cruisers plan to book another. 
• Cruises are popular for multigenerational travel, and more than 30% of guests cruise with two or more generations in their party. 

Cruise line	Primary demographics
Carnival Cruise Lines	First-time, value, and family cruisers who enjoy upbeat activities and casual dining options
Royal Caribbean International	Young adults, multigenerational, and adventure cruisers who prefer ample onboard entertainment and activities
Holland America	Cruisers over 55 and culture-seeking adults who prefer smaller crowds and enrichment programming
Celebrity Cruises	Affluent middle-aged cruisers looking for a resort-like experience on board
Norwegian Cruise Line	Both younger and older adults and friend groups, best for Broadway-style shows and modern nightlife options
Luxury expedition cruises	Luxury cruisers and retirees opting for all-inclusive premium vessels that focus on deep exploration of natural landmarks

Cruise market trends

The cruising industry is constantly growing and embracing innovations, backed by decades of popularity and demand. Recent cruising has brought on new ships, record-breaking bookings, and ushered in new generations of onboard guests. 

Modern travelers opt for unique hidden gems, environmentally sustainable cruising, and high-end onboard technology aboard ocean and river cruises. Here are statistics on emerging cruise market trends:

• 37.7 million passengers are expected to board a cruise ship in 2025. 
• The river cruising industry has an estimated growth rate of 11.6% by 2032.
• Luxury cruising is expanding with 30 new cruise ships in 2025.
• Wellness cruising is on the rise, with travelers seeking cutting-edge treatments, fitness amenities, and healthy dining options. 

Rise in popularity among younger travelers

Cruising, once known for its popularity amongst middle-aged and retired travelers, is now a multigenerational affair. Gen Zers and millennials enjoy the convenience of cruising and make up 36% of the overall market. Influencer marketing plays a heavy role in exposing younger travelers to the cruising world, bringing onboard experiences to social media platforms. 

Sustainability initiatives  

Liquefied natural gas (LNG) is a modern alternative that allows vessels to operate while docked without emitting pollutants, and it is becoming increasingly popular. Cruise ships are also implementing new wastewater technology and electric power sources to minimize their footprint. 

Travelers embrace sustainability onboard by investing in eco-friendly fleets, with 55% of cruisers rating environmental and sustainability practices as a top factor when choosing a line. There’s also a trend in guests’ interests in cultural and ecological enrichment programming, a nod towards the importance of green cruising. 

Expedition and exploration cruises 

Expedition cruising is gaining popularity with luxury and heritage-based travelers seeking a closer look at the world’s natural wonders. These intimate cruises are the fastest-growing segment of the cruising world, with a passenger increase of 22% in 2024.

Top cruise destinations 

The top cruise destinations offer a blend of natural beauty, geographical convenience, and authentic culture. Here are three unbeatable vacation destinations for cruising:

Caribbean 

The Caribbean is the leading cruising destination worldwide, with 72% of American cruisers planning on sailing to the region in 2025. With easy-to-access departure ports in Texas, Florida, and Puerto Rico and an abundance of shorter itineraries, it’s a convenient and often affordable destination. 

Mediterranean 

The shores of the Mediterranean are a close second in popularity, and make up approximately 19% of worldwide itineraries. It’s one of the most convenient ways to explore Europe, allowing cruisers to visit several countries in a single trip. 

Alaska 

Alaska is the top cruising destination in North America, and over 1.3 million passengers sailed its waters in 2024, over half of the state’s total annual tourists. Nature lovers, photographers, and animal enthusiasts book these itineraries, with most cruises traversing through the scenic fjords of Juneau. 

Cruise confidently and safely with EA+

2025’s cruise statistics show that over 33 million travelers plan to set sail this year. With breakthrough numbers, it’s the best time to plan a trip on the fleet of your choice. However, like any other form of travel, it’s essential to prepare for emergencies. 

From adventure travelers to senior travelers to families, Emergency Assistance Plus provides cruisers with 24/7 support. Your membership includes assistance with medical evacuations, long-distance transport, and hospital transfers.  

Enroll now

FAQ

What are the three segments of the cruise industry? 

The cruise industry consists of three segments, including the mass-market, premium market, and luxury market. 

Royal Caribbean and Carnival are mass-market lines that cater to value cruisers. Holland America and Celebrity Cruises offer premium dining options and high-end accommodations. Regent Seven Seas and Seabourn lines are highly personalized, luxury cruise experiences. 

Who is the main cruise target market? 

The cruise industry mainly targets and serves older adults, as this demographic has more availability and financial resources for cruising. Families and couples also make up a large portion of seabound vacationers. 

How many cruise lines are there? 

There are approximately 51 ocean-based cruise lines in operation worldwide. When including smaller fleets, such as river and expedition vessels, the total number of cruising brands increases to approximately 85 lines. 

What is the best month to book a cruise? 

The best time to book a cruise is during “wave season”, a time when cruise lines offer their best deals of the year. Wave season is during January, February, and March. During this time, you’ll find reduced fares, complimentary cabin upgrades, and bonus onboard credits. 

How many people fall off a cruise per year? 

It’s rare for a passenger to fall off a cruise ship, and an average of 19 people experience a man-overboard incident each year, according to Cruise Lines International Association (CLIA). 

How much does a cruise ship make per trip? 

Each cruiser pays approximately $286 per day in revenue, according to Cruise Market Watch. This amount totals to $2,000 in revenue per passenger on a 7-day cruise, and exceeds $6 million in profits per 3,000 guests. Profit may vary depending on operational costs such as port fees and fuel. 

How to protect yourself while cruising? 

Research and select a reputable cruise line with a proven operational history and a strong safety record. Read cruiser reviews, specifically ones that mention emergency protocols. 

For total peace of mind, enrolling in a travel emergency program like Emergency Assistance Plus can provide support in the case of an unexpected injury, illness, or conflict. The EA+ team can arrange logistics and coordinate with your cruise line so you don’t have to navigate a crisis alone.